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South Africa : LOC appoints new communications chief

By Michael Appel

Johannesburg - The 2010 FIFA World Cup Local Organising Committee South Africa (LOC) has appointed Rich Mkhondo as it's new Chief Communications Officer (COO).

Mr Mkhondo is a seasoned journalist who has worked for Reuters, Independent Newspapers as a Washington correspondent and acting Deputy Editor of Pretoria News, Executive Manager for Corporate Communications at South African Airways (SAA) and held the position of Managing Director at Ogilvy Public Relations (OPR) Worldwide/South Africa.

Mr Mkhondo said taking up the position was an important opportunity to put South Africa and the continent on the map.

"It's an opportunity, if given the chance, nobody would want to miss. I look forward to working with the football fraternity and with the team at the Local Organising Committee to make sure we communicate our readiness to host the world's biggest showpiece."

The new COO takes over from Tim Modise who left his position in October 2008 to pursue a career in broadcasting.

At the time Mr Modise said he would be returning to broadcasting and wanted to manage his other business interests.

The LOC's Chief Executive Officer (CEO) Dr Danny Jordaan, described Mr Mkhondo as an outstanding journalist who is equipped for the job of Chief Communications Officer.

"Things are really shaping up well as we prepare for the FIFA Confederations Cup 2009 and 2010 FIFA World Cup and we look forward to Rich leading the team that will keep the media and public well informed about developments."

There are 556 days before South Africa hosts the first FIFA World Cup on the African continent.

South Africa's hosting of the tournament in 2010 and the hosting of FIFA's Confederations Cup in 2009, has led to South Africa becoming what many refer to as a "construction site" with on-going stadia, transport, accommodation and infrastructure upgrades taking place.

Government has allocated billions of rands to meeting various FIFA requirements for the hosting of the tournaments which will place incredible strain on South Africa's energy, transport and accommodation infrastructure. - BuaNews